Strategy, data, and what's next in digital marketing.
Practical thinking on generative engine optimization, paid media, analytics, and audience intelligence — from the team that's been doing this since 1999.
How to Show Up in AI-Generated Answers: A Minneapolis Guide to GEO, AEO & Schema
The four levers that get your brand cited by ChatGPT and Google AI Overviews — entity clarity, schema, answer-first content, and authority — with a local Minneapolis angle.
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ChatGPT Advertising: The Complete Guide to Ads in ChatGPT
How to sign up, ad sizes and specs, targeting, benefits, and the minimum spends that just collapsed to zero — plus the programmatic platforms like StackAdapt now offering ChatGPT ads with no minimum.
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JobNimbus to Google Sheets Integration Using Google Apps Script
A free, native connection between JobNimbus and Google Sheets — no third-party tools — and the data pipeline behind a realtime website job map and stronger local SEO.
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2026 & 2027 SEO, Digital Marketing & AI Conference Guide: When & Where to Go, Who's Speaking, What You'll Learn
The conferences worth your travel budget — when and where they happen, who's speaking, and what you'll actually learn, now that every serious event has an AI track.
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2025 SEO & Digital Marketing Conference Guide
Last year's events worth the travel budget — ranked by who's on stage, what they're covering, and the audience you'll meet in the hallway track.
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Integration Between Adobe Audience Manager (AAM) and Google Ads
How to push AAM segments into Google Ads for sharper targeting — and the gotchas to plan around before you flip the switch.
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How to Connect GA4 to Pardot for Enhanced Marketing Insights
A step-by-step approach to joining GA4 behavioral data with Pardot's lead intelligence so sales and marketing finally see the same picture.
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