MARKETING - PAY PER CLICK

Pay-Per Click is the most effective way to connect with customers searching for your products and services. With just one buy, We list your site in search results across the Web and delivers the highest return on your advertising investment.

Instead of looking for customers, what if they found you?

Yahoo! Sponsored Search lists your site in search results across the Web. So you connect with customers who are searching for what you sell.

View our Flash demo about How YAHOO Search PAY PER CLICK Works.

Join over 95,000 advertisers already using the most effective way to advertise online.

• Reach over 90% of active Internet users¹	Sponsored Search prominently displays your business in search results on leading sites like Yahoo!, MSN and AltaVista.  Learn More
  Extend your reach beyond Sponsored Search	Content Match™ complements your Sponsored Search campaign by displaying your listings alongside relevant articles, product reviews and more.  Learn More
  Maximize your return on investment	Advertise to people who are already searching for what you sell. And pay only when a customer clicks on your listing.   Learn More

THE PROCESS

We build our PPC campaigns from start to finish: Our full-service approach requires no work from our clients, allowing them to direct their attention to other areas of their business. We perform all pre-launch research, write all advertising copy, activate and continuously manage our clients' campaigns. Here are the steps we take in bringing a new client on board:

1. Find cost-effective keywords for your business by examining your site and the specific goals of your advertising. We compile information about relevant keywords and current bid prices, then eliminate overpriced and ineffective words/phrases. Then, we dig deep for popular yet inexpensive keywords that remain "under the radar" of your competition. Because the more cost-effective keywords we find, the more low-cost traffic we deliver to your site.
   
2. Create your Google and YAHOO campaigns once we’ve pinpointed the appropriate words and phrases. Effective, concise ads are important not only for attracting the right customers, but for repelling Web-searchers who are seeking something you don't offer (because every click costs money).
   
3. Activate the campaigns on Google and YAHOO.
   Once the ad campaigns are ready for the world's eyes to see, we use our premium Google and Overture account status to expedite the appearance of your ads on all major search engines: Google, Yahoo!, MSN, AOL, Lycos, AltaVista, Infospace, Netscape, Earthlink and many more.
   
4. Monitor the positioning of your ads. If you’re doing PPC advertising, you want to be in the top 3 positions for any keyword you’re bidding on. If you’re not, your ads won’t be displayed on Yahoo!, MSN or AOL, and your ad dollar is wasted. We make sure you stay in the position you want to be in.
   
5. Keep you within your budget. Google and YAHOO have some built-in functionality to control your daily and monthly spending, but human intervention is often still required.
   
6. Guard your account against the competition. YAHOO ’s bid system allows others to see your bids, opening you up to being “squeezed” by savvy competitors. Example: If you’re bidding $5 per click on a particular phrase, your competitors can bid $4.99 on the same term, ensuring that you pay the full $5 per click every time. While not illegal or against the rules, it’s a practice than can cost you a lot of money, and that’s what we guard against.